Ochaya Group
aims to connect people from all walks of life by providing high quality trendy product and friendly services. Customer satisfaction is our utmost priority, we will continue to innovate and develop new product and services which focus on customers’ taste and liking to increase and improve our varieties of menu with our motto “fresh . healthy . for everyone” .
We will ensure that our services and product are consistent throughout all our outlets in Thailand and overseas so that our value customers can enjoy and be happy buying our product.
We want to be the market leader in the Food and Beverage (F&B) industry. Our brands represent innovation, creativity, trendy, quality, healthy and friendliness.
Ochaya Group was founded in Thailand in 2007.
by our CEO, Mr. Stanley Yu.
It started with a small store beginning with only one small shop (9 sq m) offering fresh and healthy Taiwanese bubble tea drink with reasonable price to consumers.
The formula of “fresh . healthy . for everyone” works very well with overwhelming support from our customers, especially office workers and students. The response is so good that customers start asking for franchising license to start their own shops.
In 2009, Ochaya Group started franchise business and has grown to 13 branches on the same year. It continues to grow till today with over 350 branches and still counting.
Over the years with the continuous effort in innovation and creativeness, Ochaya has became the household brand for trendy healthy drink and also became the No. 1 brand in the industry. Our shop space have also grown in variety from 9 sq m to 100 sq m.
With the success story of Ochaya brand, we have expanded more brands like RamenBoy which offers Japanese Ramen, OkeCha which offers Ready-to-drink .
OCHAYA Foundation and Early Years
Ochaya has opened only 2 milk tea branches to allow Thai people to taste the deliciousness of milk tea in Taiwanese style only. But there are regular customers who want to open a tea shop business. Because the taste is delicious and different from other places, Ochaya opened the franchise business until today.
Ochaya has started expanding its branches to 5 branches from selling franchises to regular customers and has plans to expand to other interested customers.
Ochaya has expanded its franchise business to 13 branches.
Ochaya has expanded to 35 branches by using a new slogan: “Healthy tea” has attracted the attention of many customers.
Ochaya has become well known and has a large number of customers interested in the business due to many factors, causing Ochaya to expand its branches to a total of 94 branches both in Bangkok and other provinces.
Ochaya has emerged as the market leader in bubble milk tea in Thailand. and has the number 1 branch expansion in the country, which can expand to 158 branches nationwide.
Ochaya has reinforced its success as a leader in the bubble milk tea business. By expanding branches up to 230 branches nationwide.
Ochaya has reinforced its success as a leader in the bubble tea business. With the number 1 sales and has expanded to more than 300 branches nationwide.
Ochaya rises to the top Being a bubble tea brand with up to 350 branches, an idea was born to develop and expand other businesses, creating the Ramen Boy brand, selling Japanese flavored ramen. There is a tea shop. The first Chinese branch in Chongqing under the direction of Thai Yi Ping (泰一品).
Ochaya invents and develops new drinks. Including the menu in the Non-tea group, adding a 500 ml. glass package with a cute, bright design from the familiar 700 ml. glass package.
The new epidemic era, Covid-19, while everything is slowing down Ochaya sees an opportunity to help return profits to Thai society. Offering special franchise prices To give those interested the opportunity to own a business at a low cost. There are more than 50 people interested in opening a franchise in this format.
Ochaya rebranding Ochaya has adjusted its image. To create freshness in both products and services, including Ochaya Company itself, in order to reach new generations of consumers and create excitement. Be alert to existing customers, including logos, colors, store layouts, and premium features. at an affordable price But it still maintains its identity as a healthy drink, freshly brewed and freshly brewed to make it “Ochaya your favorite tea”
Ochaya new step with the innovation of the first automatic vending machine at the country's top high school Horwang School To support a large number of student customers During the rush period But still get freshness and health.
At present, Ochaya still maintains quality and always develops Product. Both the image, the drinks, and the quality of “Ochaya your favorite tea”